Max Azria was a renowned fashion designer and founder of the contemporary women’s clothing brand BCBG Max Azria. He was known for his innovative designs and significant impact on the fashion industry.
Max Azria was born on January 1, 1949, in Sfax, Tunisia. He grew up in France, where he developed a keen interest in fashion and design, eventually moving to the United States to pursue his career.
Max Azria was married to Lubov Azria, who also played a significant role in his fashion business. Together, they had six children and lived in Los Angeles, California.
Max Azria founded BCBG Max Azria in 1989, which stands for "bon chic, bon genre" – a Parisian slang meaning "good style, good attitude." His brand quickly grew in popularity, offering high-quality, stylish clothing at accessible prices. He later acquired and relaunched the Hervé Léger brand, known for its iconic bandage dresses.
Max Azria received numerous awards throughout his career, including the Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards. His designs have been worn by countless celebrities and have appeared on red carpets and in fashion magazines worldwide.
Max Azria’s company, BCBG Max Azria Group, filed for bankruptcy in 2017. Despite this setback, his legacy in the fashion industry remains influential, and the brand continues to be a significant name in contemporary fashion.
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